Spier New York, which specializes in book publishing advertising, has won two Internet clients: Kaboombooks.com, Westport, Conn., a site that sells scholarly and special-interest books, and Reed Elsevier's Bowker.com, New Providence, N.J., which runs online versions of Bowker's Books in Print, and other reference titles. Combined spending is $3.5 million. Spier will handle off- and online advertising. A group of private investors has purchased Spier for an undisclosed amount. Spier also declined to identify the investors. The agency has billings of $35 million and 40 employees.
Copyright April 2000, Crain Communications Inc.