Spin New Media and Honkworm are working with multimedia content creator togglethis to create interactive e-mail-based content. Spin New Media, a division of Spin Communications, an Australian-based marketing agency, is creating a marketing promotion using togglethis for Carlton United Breweries
' Carlton Cold beer. The promo is being used to launch the beer brand's new site. Honkworm is an online ad agency in Seattle whose clients have included MTV, Macromedia and Microsoft Corp.
Copyright January 1999, Crain Communications Inc.