The market coverage generated a SPINdex score of 439, more than twice that of the month's next biggest marketing story, Levi's pop culturish "They go on" campaign.
Controversies surrounding the separation of ads and editorial continued to attract attention. The introduction of package-goods marketing techniques at the Los Angeles Times, and the paper's appointment of a new editor, sparked 16 stories for a third place ranking.
In fifth was Chrysler Corp.'s decision to stop requiring magazines to let it pre-screen editorial before placing ads. That story trailed in coverage to Philip Morris USA's development of a "smokeless" smoking system, Accord.
Joe Mandese is senior VP of Myers Reports.Mark Weiner is VP of Medialink PR