San Francisco-based agency Exile on 7th today breaks 30-second spots for its clients on the Spinway network, a free dial-up network that is co-branded with various partners. Ads download during passive Internet activity, such as while consumers are reading Web pages or e-mail. Advertisers include AutoTrader, iSyndicate, OmniSky and low-cost PC marketer People PC. Spinway has 2.6 million subscribers for its service, which is co-branded with Kmart Corp. for its BlueLight.com service, NBC Internet, Spiegel Catalog and others. BlueLight has been running full-motion video ads for Kmart, but this is the first time commercials for other advertisers have run across the Spinway network.
Copyright June 2000, Crain Communications Inc.