SPONSORQUEST: AFRICAN-AMERICAN CIRCUS READIES 4TH TOUR

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Universal Big Top Circus, Atlanta, seeks local and national sponsors for its fourth tour of the top 10 African-American markets, starting with Houston next February. Billed as the only African-American circus in the U.S., this year's shows are expected to draw more than 1 million spectators altogether. Integrated sponsorship opportunities include in-school retail promotions. The circus will also be the subject of a national TV special in 1997. Cost: $10,000 to $375,000. UniWorld Promotions, New York, coordinates. Contact: (212) 219-1600, ext. 212.

Antique Garden Furniture Show & Sale, New York, has sponsorship opportunities for the fourth annual event showcasing antique garden furniture and collectibles, slated for April 23 to 27 in the Bronx. Sponsored by the New York Botanical Garden, the event offers on-site promotion, signage, product sampling and corporate hospitality with more than 25,000 expected to attend. Cost: $25,000 to $100,000. Contact: (718) 817-8989.

Adidas-Area Code Baseball Game, Long Beach, Calif., is scouting sponsors for its 12th annual series of games showcasing the top high school baseball players who will be eligible for Major League Baseball's draft. Included: on-site presence and product marketing within the grass-roots event, which draws upon more than 1,000 players nationwide in games leading up to the final series of championships Aug. 12 to 17. Cost: $5,000 to $20,000. Contact: (707) 525-0498.

Dodger Productions, New York, is auditioning sponsors for the 1997 national tour of the current Broadway hit "The King & I," starring Hayley Mills. Included: venue signage, corporate hospitality with backstage events and tie-ins to multimedia local marketing efforts. Cost: $25,000 to $1 million. J.M. Erlick Inc. coordinates. Contact: (212) 418-7372.

Boston Wine Expo is lining up sponsors for its sixth annual event, slated for Feb. 8 and 9 at the city's World Trade Center. Hundreds of wineries will present samples from around the U.S. and more than 18 other countries. More than 12,000 influential consumers are expected. Included: in-event presence and cross-marketing. Cost: $10,000 to $25,000. Events Management International coordinates. Contact: (617) 439-5152.

Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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