SPONSORQUEST;CUTTING EDGE TOUR WILL RETURN TO CAMPUS

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1997 Cutting Edge Tour begins its third annual visit to 25 universities this spring showcasing virtual reality, PC and laptop computer, home entertainment, and interactive products. Last year, 210,000 students participated. Included: on-campus promotion and in-event participation. Cost: $30,000 to $90,000. On board: Texas Instruments, First USA Bank and Columbia House. Pro Performance Marketing, Charlotte, N.C., coordinates. Contact: (704) 333-1140.

March of Dimes Birth Defects Foundation, Burbank, Calif., seeks sponsors for its 27th annual March of Dimes WalkAmerica in southern California, to be held April 26 and 27. More than 20,000 people are expected to participate, with celebrity involvement and national media coverage. Included: integrated marketing, sampling and promotion. Cost: $10,000 to $50,000. Contact: (818) 953-3931.

Newport (R.I.) Regatta seeks a title sponsor and supporting sponsors for the 13th annual international sailing competition slated for July 18 to 20. Expected to draw hundreds of boats and more than 1,500 participants, the event offers sponsorship at a variety of levels. Past sponsors have included Volvo, Anheuser-Busch's Michelob, Patagonia and Starbucks. Cost: $2,000 to $40,000. Sail Newport coordinates. Contact: (401) 846-1983.

Hispanic Arts Festival, a series of educational and entertainment events already established in New York, Chicago and Puerto Rico, is looking for title sponsors to back new events in California, Florida and Texas. Programs include in-school Hispanic cultural programs culminating in community festivals. Current title sponsors include Pathmark, Jewel-Osco and Swift International. Cost: $5,500 to $130,000 (title). Arts for Business, Briarcliff Manor, N.Y., coordinates. Contact: (914) 762-8878.

Heritage Kitchens, Chicago, is cooking up sponsorships for its two-day entertainment festival slated for July 12 and 13, featuring vendors of African, Caribbean and African-American food. Also included: music, celebrity entertainment, and educational and health and fitness events with integrated sponsorship opportunities throughout. Cost: $5,000 to $50,000. Communications Problem Solvers coordinates. Contact: (312) 363-9591.M

Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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