×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

SPONSORQUEST;DAVE KING;ON A ROLL

Published on .

Dave King started grass-roots sports agency Triple Crown Sports, Fort Collins, Colo., in 1987 after his weekend softball league sponsorship activities became a full-time business. It now boasts 20% growth annually.

Age: 39

Title: President

Goal: Use local events to become an international marketing powerhouse.

Challenge: Finding convincing measurements of grass-roots effectiveness.

Prediction: Local marketing will surpass national marketing in value.

Tip: Sports Pet peeve: Companies lacking a marketing mission.

Most Popular
In this article: