SPONSORQUEST;MULDOWNEY STEERS TO WINSTON SERIES

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Drag racer Shirley Muldowney wants to rev up with corporate sponsors for the 19-race NHRA Winston series running next February through October. Ms. Muldowney's sponsorship program includes corporate representation on the car and its equipment and crew, plus personal and in-store appearances. Costs are $50,000 to $1.5 million. Asher Enterprises, Lake View Terrace, Calif., coordinates. Contact: (818) 899-2483.

National Black Arts Festival, Atlanta, is looking for sponsors to back its 10-day event slated for June 28 to July 7, showcasing outstanding work by African-American artists in fields including music, theater, dance, art, film and literature. More than 500,000 attendees are expected from the U.S. and around the world. Sponsorships are available on various levels ranging from $10,000 to $300,000. Contact: (404) 730-7315.

Pop Warner Little Scholars, Langhorne, Pa., seeks sponsors for its academic standards-based youth football programs involving 250,000 boys and girls between ages 7 and 15 each school year. Sponsorship opportunities are also available for the Pop Warner Super Bowl scheduled for Dec. 8 and 9 at Walt Disney World; costs range from the low thousands to $100,000; included are in-event presence, and product promotion and sampling opportunities. Already participating are Duracell, Collector's Edge and Qualex. Contact: (215) 752-2691.

Hockey on Wheels, Santa Monica, Calif., wants to score sponsors for its 1996 national roller hockey tour beginning next spring in conjunction with the National In-Line Hockey Association. Sponsorship includes on-site signage, product promotion and demonstration opportunities at costs ranging from $5,000 to $60,000. Past sponsors include Rollerblade, Gatorade, PowerBar and Superfeet. Team Marketing Systems, Venice, Calif., coordinates. Contact: (310) 358-6695.

National Senior Health & Fitness Day, planned for 800 sites around the U.S. on May 29, seeks sponsors on various levels for its third annual lifestyle awareness program targeting adults 50 and over. The event is expected to draw more than 100,000 seniors with educational and entertainment programs focusing on health and well-being. Sponsorships include on-site presence, product sampling and couponing at various prices ranging from $4,000 to $18,000. Mature Market Resource Center, Libertyville, Ill., coordinates. Contact: (800) 828-8225.

Two-Steppin Across America National Dance Competition wants to pair up with sponsors for its fifth annual country and western dance contest taking place across the U.S. this March and April, culminating in a final competition in May at Disney World's Pleasure Island in Orlando. A total of 50 finalists will be chosen from local competitions. Sponsorship costs range from $15,000 (co-sponsor) to $38,000 (title). Patrick Henry Creative Promotions, Stafford, Texas, coordinates. Contact: (713) 983-5500.

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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