SPONSORQUEST

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Women's Tennis Association Tour, encompassing 60 tournaments in 22 countries plus the Grand Slams, seeks a title sponsor for a four-year, $16 million relationship starting next January. The customized sponsorship includes signage, ad time on TV broadcasts, hospitality and promotional rights. The WTA Tour has been without a sponsor since its relationship with Kraft General Foods expired two years ago. Marketers including Coca-Cola Co.'s Diet Coke, Tambrands' Tampax and Weight Watchers International have declined to sponsor the event. International Management Group, Cleveland, is the sales agent. Contact: WTA Tour, (203) 978-1740.

Streetball Partners, Dallas, seeks sponsors for its sports-theme grass-roots events targeting kids, college students and adults. One automotive sponsorship in the mid-to-high six figures is sought for Hoop-It-Up, the official 3-on-3 basketball tour of the NBA, visiting 54 markets every March through October. The company is also seeking sponsors in all categories for the new Golf Skills Challenge national tour running July through October and NHL Breakout, an eight-city street roller hockey tour taking place July through November. Customized sponsorship packages include signage, sampling and media time on NBC specials derived from the events. NBC owns an estimated 40% stake in Streetball Partners. Contact: Tad Brown, Streetball Partners, (214) 991-1110

Cooking Light magazine on May 15 begins its third annual Ask Cooking Light nationwide "mobile magazine" tour of supermarkets with 10 tour sponsors aboard. Two slots are still available for advertiser sponsors; already included are Andrew Jergens Co., Veg-All, ConAgra's Healthy Choice, Louis Kemp Seafood, Reynolds Plastic Wrap, Reynolds Line Products and Rubbermaid. The mobile unit, a converted tractor-trailer, is equipped with interactive kiosks dispensing food and cooking information, along with TV video monitors and 550 different recipe cards from participating marketers. The unit will visit 135 supermarkets across the U.S. for one day each over six months, attracting 1,500 to 2,000 consumers in each location. In-store promotion for each marketer supports, with Cooking Light-sponsored contests. The cost: $33,000 sponsorship fee plus three four-color ad pages in Cooking Light. Integrated Marketing Services, New York, coordinates. Contact: (212) 878-6585.

World Sports Humanitarian Hall of Fame, Boise, Idaho, seeks sponsors for its second annual new-member induction in mid-October honoring athletes' achievements. The 1-hour ceremony will be attended by 2,000 and telecast on cable station Prime Sports Network. Premier sponsorships are available for $25,000 and include: opening and closing billing on the telecast; one 30-second spot; opportunity for a sponsor to present the award to the inducted athletes; a page ad in the ceremony's program; and the right to use any honored athlete in ads relating to the Hall of Fame. Other levels of sponsorship are available. Last year, the hall inducted golfer Chi Chi Rodriguez, decathlete Rafer Johnson and the late tennis player Arthur Ashe. The ceremony was sponsored by First Security Bank, Diamond Sports and Simplot Co., all Boise. Contact: Myron Finkbeiner, president, (208) 343-7224.

The first annual 1995 Black Expo Nashville, set for April 29 to 30 in Nashville, Tenn., is seeking title sponsors and co-sponsors at varying levels with category exclusivity available. Kroger Co. has signed on as a title sponsor; co-sponsors currently include Burger King Corp., Shoney's, Cellular One, Thomas J. Lipton Co., Saturn Corp. and First Union Bank. More than 20,000 attendees are expected at the expo, which includes corporate exhibit booths, product sampling, promotions and live entertainment. National Black Expo, Chicago, coordinates. Contact: (312) 201-1235.

Odyssey of the Mind, Glassboro, N.J., seeks sponsors for its nationwide school program encouraging creative thinking and problem-solving skills among students of all ages. IBM Corp. last year ended its nine-year role as sole sponsor of the event, which in 1994 involved 1 million students from schools worldwide working on seven-member teams to solve five complex problems. The non-profit organization seeks sponsors to fund the organization's curriculum and costs for seven-member student teams competing on local, regional, state, national and international levels. Sponsorship packages at various levels are available. Odyssey of the Mind is now negotiating packages with a variety of sponsors. Contact: Robert Purifico, (609) 881-1603.

School of Visual Arts, New York, is selling co-sponsorship packages priced at $2,500 each for its sixth annual Dusty Awards, to be held May 30 and honoring top films produced by its graduating class. The sponsorship opportunities, targeting entertainment and media companies, offer page ads in the event's souvenir program and prominent placement on event and press materials. Already participating are Eastman Kodak Co., Cineplex Odeon, Hanna-Barbera Productions, Walt Disney Animation and the David Geffen Foundation. Contact: Lynn Powers, SVA, (212) 592-2180.

"Rock 'n' Roll Kitchen," an integrated cooking and entertainment show hosted by the guitar-playing chef Marty Larkin, goes on the road to supermarkets and events this fall backed by category-exclusive title sponsorships now available for negotiable fees. The tour will visit major cities backed by local media and in-market events. Stern Hall Event Marketing, Chicago, handles. Contact: (312) 654-6740.

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