New sponsors back beZerk

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Captain Morgan rum and Hugo Boss will start running "interstitial" ads on beZerk, an online game and entertainment site from Berkeley Systems. Berkeley claims its interstitials, which pop up in between rounds of play, are a seamless, more engaging way to advertise. Since the site's December launch, other advertisers have included 7-Up, Yahoo! and Twentieth Century Fox. beZerk has more than 100,000 registered users.

Copyright May 1997, Crain Communications Inc.

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