Captain Morgan rum and Hugo Boss will start running "interstitial" ads on beZerk
, an online game and entertainment site from Berkeley Systems. Berkeley claims its interstitials, which pop up in between rounds of play, are a seamless, more engaging way to advertise. Since the site's December launch, other advertisers have included 7-Up, Yahoo! and Twentieth Century Fox. beZerk has more than 100,000 registered users.
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