Sponsors sign with Braves

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Eastman Kodak Co. signed a multimillion-dollar, three-year agreement with Turner Broadcasting Sales for signage, interactive kiosks and media exposure at the Atlanta Braves' Turner Field. Kodak will get a special on-air segment during each game, a highlight of its products honoring a player and spots on TBS Superstation and WTBS-TV, Atlanta. Separately, BellSouth Corp. signed a three-year deal with the Braves for TV time and signage and exclusive merchandising and promotional rights inl telecommunications categories.

Copyright March 1997, Crain Communications Inc.

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