Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sponsors sign with Braves

Published on .

Eastman Kodak Co. signed a multimillion-dollar, three-year agreement with Turner Broadcasting Sales for signage, interactive kiosks and media exposure at the Atlanta Braves' Turner Field. Kodak will get a special on-air segment during each game, a highlight of its products honoring a player and spots on TBS Superstation and WTBS-TV, Atlanta. Separately, BellSouth Corp. signed a three-year deal with the Braves for TV time and signage and exclusive merchandising and promotional rights inl telecommunications categories.

Copyright March 1997, Crain Communications Inc.

Most Popular
In this article: