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Let sponsors do their thing

Published on .

American Coalition for Entertainment & Sports Sponsorship (ACESS) said most Americans support corporate sponsorships of sports and entertainment events and say government should not regulate such support. The group, which includes event promoters, sponsor companies and sanctioning bodies, released results of a nationwide poll of 1,010 adults conducted in March by Roper Starch Worldwide. It reported that 80% of Americans believe corporate sponsorship is an important source of money for professional sports, and 74% agreed that corporate sponsorship provides benefits to the communities where events occur. Also, 74% said government should have little or no influence on the types of companies that sponsor professional sports events. The Clinton administration is considering legislation that would bar tobacco brands from sponsoring many such events.

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