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First sponsors for WNBA

Published on .


The Women's National Basketball Association, the NBA-backed women's pro league launching June 21, has signed Anheuser-Busch's Bud Light, Lee Jeans, Champion Sportswear and Spalding Sports Worldwide as its first sponsors. Terms of the exclusive and fully integrated deals weren't disclosed. Sponsors get TV time on NBC, ESPN and Lifetime broadcasts of WNBA games, in-arena signage and promo rights. More deals will be announced next month.

Copyright December 1996, Crain Communications Inc.

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