GOING SPONSORSHIP ROUTE WITH ROAD RALLY

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A selection of upcoming events and properties seeking sponsors.

U.S. Charities Racing Team, Barrington, Ill., is on the lookout for title and associate sponsors for the annual Paris-Dakar Rally auto race scheduled for Dec. 31 to Jan. 15. Five title sponsors are sought at $500,000 each and 12 associate sponsorships for $250,000 each, all benefiting charities. Sponsorship includes car and print signage, exposure via print and online media, plus local promotion in the U.S. and overseas. Walgreen Co. has already signed up. Contact: (708) 842-8721.

Woodrow Wilson House, Washington, seeks sponsors for "An Act of Right & Justice," its exhibit opening this month to commemorate 75 years since women won the right to vote in the U.S. in 1920 through passage of the 19th Amendment. Sponsorship of the exhibit, which runs through yearend, costs between $5,000 and $10,000, and includes in-exhibit presence and media coverage. Contact: (202) 387-4062.

Race West Productions Motorsports, Anaheim, Calif., is revving up opportunities for sponsors of its motorcycle races in the Los Angeles area between October 1995 and April 1996. Sponsorships for its Superbike road race series cost $75,000 (title) and $10,000 (associate). Grand National oval track sponsorships are also available for $10,000 (title) and $1,500 (associate). The races, sanctioned by the American Motorcyclist Association, will be covered on national and cable TV. Contact: (714) 632-7070.

Midcontinent Men's Basketball Torrnament, Moline, Ill., seeks a title sponsor at $75,000 for its March 3 to 5, 1996, face-off between champions of the 10-college Division 1 league. Additional sponsorships are also available at $2,500 and up for the event, which will be televised live on ESPN2. Already participating: Bally Total Fitness and Spaulding Sports Worldwide. Contact: (708) 416-7560.

College Fest Way More Weekend, a series of regional weekend events targeting more than 15,000 college students each, is gearing up for sponsors on various levels. Attracting teens and young adults, the events include live music, contests, fashion shows and celebrity appearances. Scheduled sites are Philadelphia (Sept. 30 and Oct.1), Boston (Oct. 14 and 15), Los Angeles (Oct. 21 and 22) and Washington (Feb. 24 and 25). Local sponsorship, including logo and product promotion, costs between $1,000 and $20,000. Commonwealth Promotion, Boston, coordinates. Contact: (617) 859-5767.

Cleveland Bicentennial, a yearlong series of events slated for 1996, seeks local and national sponsors for a wide range of programs at levels ranging from $25,000 to $400,000. Four major programs throughout the year will encompass tourism, schools and neighborhoods. Contact: (216) 621-3900.

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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