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Sponsorships to rise 14%--IEG

Published on .

North American advertisers will increase their corporate sponsorships by14% to $8.7 billion in 2000, according to the 16th annual projections byIEG Sponsorship Report, Chicago. Dot-coms, carmakers and financialservices will, as in 1999, amplify sponsorship budgets. Anheuser-Busch Cos.was the top 1999 spender, with an estimated $170 million to $175 millionfor corporate sponsorships. It was the first time since IEG started itsannual tracking reports that Philip Morris Cos. didn't hold the top spot.

Copyright January 2000, Crain Communications Inc.

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