North American advertisers will increase their corporate sponsorships by14% to $8.7 billion in 2000, according to the 16th annual projections byIEG Sponsorship Report
, Chicago. Dot-coms, carmakers and financialservices will, as in 1999, amplify sponsorship budgets. Anheuser-Busch Cos.was the top 1999 spender, with an estimated $170 million to $175 millionfor corporate sponsorships. It was the first time since IEG started itsannual tracking reports that Philip Morris Cos. didn't hold the top spot.
Copyright January 2000, Crain Communications Inc.