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SPOONABLE REFRIGERATED YOGURT (CHART)

Published on .

Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

1 1 Dannon $454.0 9.5 33.0 33.4

2 2 Yoplait 298.2 23.4 21.7 19.5

3 3 private label 188.6 11.2 13.7 13.7

4 4 Light n' Lively 110.6 -0.0 8.0 8.9

5 5 Breyers 49.5 1.1 3.6 3.9

6 7 Colombo 36.9 23.3 2.7 2.4

7 6 Weight Watchers 29.3 -13.7 2.1 2.7

8 9 Stonyfield Farm 19.0 40.4 1.4 1.1

9 8 Mountain High 15.4 4.2 1.1 1.2

10 10 La Yogurt 12.7 3.3 0.9 1.0

Total spoonable rfg yogurt1,374.1 10.7 100.0 100.0

Dollars are in millions for 52 weeks ended May 21, 1994

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