Sportmart and privately held Gart Sports Co., Denver, said they will merge to form the second- largest full-line sporting goods retailer in the country. First full-year revenues are estimated at $700 million with 120 stores in 13 states, making the new company second in size to Sports Authority. Gart Sports Chairman-CEO Doug Morton will serve as chairman, president and CEO of the new company. Andrew Hochberg, current Sportmart CEO, will serve in a consulting role. The combined company will operate as Gart Sports Co. At least initially, Sportmart stores will continue to operate under that name.
Copyright September 1997, Crain Communications Inc.