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SPORTS APPAREL COMPANY AND 1 BREAKS CAMPAIGN

Spots Feature Basketball Star Kevin Garnett

By Published on .

NEW YORK (AdAge.com) -- Basketball footwear and apparel company AND 1, Paoli, Pa., launched its first brand campaign last week behind its latest shoe, the 'KG21' signature sneaker of Minnesota TimberWolves star Kevin Garnett.

Print and TV work from Publicis Groupe's Fallon Worldwide, New York, broke Feb. 28.

Spots featuring Mr. Garnett were directed by music video director Chris Robinson and feature the music of rapper Timbaland.

Billings were not disclosed but AND 1 spent just over $4 million from January to October 2001, according to Taylor Nelson Sofres' CMR.

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