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Sports Authority plans $5 mil coupon blitz

Published on .

In a holiday blitz promotion, sports retailer Sports Authority plans to give away $5 million in coupons from Nov. 23 through Nov. 28. The $10 coupons are for good for purchases made on the retailer's recently launched Web site TheSportsAuthority.com. The coupons will be distributed in New York and promoted via two mobile billboards and at special events, such as Macy's Thanksgiving Day Parade.

Copyright November 1999, Crain Communications Inc.

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