Spots for Blue Cross & Blue Shield Association, promoting disease prevention through preventive measures such as quitting smoking, will break in early August. The spots showcase sports stars Derek Jeter, Peggy Fleming and Herschel Walker. The tagline is "What if you didn't have to worry about health care? Blue Cross Blue Shield." Foote, Cone & Belding, Chicago, handles.
Copyright July 1997, Crain Communications Inc.