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Sports.com, Tribal DDB, 24/7 Media launch Christmas wireless campaign

Published on .

Sports.com and Tribal DDB have partnered to launch a U.K. wireless advertising campaign on 24/7 Media's network to capture new WAP (wireless application protocol) users who are expected to buy or receive Internet-enabled phones this Christmas. The campaign, intended to drive new wireless traffic to the sports.com site, will run across WAP sites such as Breathe, Pocket Doctor and Fonedata.

Copyright December 2000, Crain Communications Inc.

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