Sports viewing leaps 14% in past decade

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The number of hours the average household spends viewing nationally televised sports has risen more than 14% over the past 10 years to 183 hours per year in 1994, according to a BJK&E Media Group analysis of data from Nielsen Media Research. While more of those hours are on cable TV (up 119% to 79 hours per year) and fewer are spent watching broadcast networks (down 13% to 97 hours per year), overall viewership of nationally televised sports has grown. NHL and NBA coverage generated the youngest viewers of any sports, with more than half their audience under the age of 35, while horse racing, golf, bowling and Major League Baseball were the oldest skewing, with half their viewers approaching or over the age of 50.

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