Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sportsline adds eight new advertisers

Published on .

Sportsline USA's CBS Sportsline Web site has added eight new advertisers with sponsorships totaling more than $1 million for the 1998 World Cup. Bowman's International; EA Sports; Electronic Data Systems; Hewlett-Packard Co. and the HP Palm Top; Microsoft's Expedia; Sprint Corp.; and StarMedia are sponsors of the international soccer event.

Copyright May 1998, Crain Communications Inc.

Most Popular
In this article: