×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

SportsLine launches loyalty program

Published on .

SportsLine USA, publisher of CBS Sportsline, is launching a new membership program called "SportsLine Rewards." The free program rewards members every time they view a CBS SportsLine page. SportsLine will use the program to encourage consumer loyalty, create new integrated advertising vehicles for sponsors, maximize e-commerce and develop a sports consumer database for direct marketing initiatives.

Copyright January 1999, Crain Communications Inc.

Most Popular
In this article: