SportsLine.com, Sports.com and Asiacontent.com create online Asian sports venue

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SportsLine.com, an Internet sports media company, and its majority-owned European subsidiary Sports.com plan to form an Internet joint venture with Asiacontent.com, a developer of Asian Internet content, advertising and e-commerce services. The joint venture will create, operate and market a family of SportsLine-branded Web sites targeted specifically to Asian audiences, in relevant local languages. The site will cover local and regional sporting events, and include community and e-commerce components.

Copyright March 2000, Crain Communications Inc.

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