Under the deal, Fort Lauderdale, Fla.-based SportsLine.com will be designated the official English-language online sports media partner of tigerwoods.com, Mr. Woods' official Web site.
In addition, tigerwoods.com and CBS SportsLine.com will continue to be cross-promoted, driving traffic between the sites. Content will be shared, including live scoring from pgatour.com, which is co-produced by SportsLine and the PGA tour. SportsLine also will assist tigerwoods.com in content development.
Finally, SportsLine.com is responsible for ad sales for tigerwoods.com and it retains the right to utilize Mr. Woods' name and likeness to market and promote the SportsLine site. -- Adrienne Mand
Copyright May 2001, Crain Communications Inc.