Kmart on Oct. 4 breaks a new commercial for its Big Kmart stores with spokeswomen Rosie O'Donnell and Penny Marshall. In the spot, Ms. O'Donnell shows off the brighter, redesigned stores while Ms. Marshall recruits new customers. The commercial will air in major markets through Nov. 1 on network programs such as "Friends," "Frasier" and "Ally McBeal." Campbell Mithun
Esty, Minneapolis, handles.
Copyright October 1998, Crain Communications Inc.