Creativity magazine is a publication of the Ad Age Group.
The world premiere of "The Wake-Up Caller," a funny, politically-charged short set in a Texas chain hotel, from Hungry Man director Bryan Buckley, kicked off the evening. "I've spent the last seven months living in hotels," Buckley said of the inspiration for the film at the pre-screening cocktail hour.
The festival's 14 finalists, which were all screened at the event, included a thriller, dramas and several comedies from ad professionals in the U.K., the U.S., Argentina and Australia. The evening's Grand Prize and the prize for best direction went to Partizan/London's Vito Rocco, whose "Goodbye, Cruel World" tells the darkly funny and touching story of a young boy who carries on a friendship with an elderly neighbor even after the latter dies.
The First Runner-Up was "The Mood," by Fredrik Bond, about a man whose boorish boss (played by Bond's producer, MJZ principal David Zander) starts a chain reaction of bad karma. The screenwriting prize went to former TBWA/Chiat/Day/L.A. creative Erik Moe for Young Artie Feldman, about a fifteen-year-old agent for fast food employees, and best editing went to Sir Jonathan Griffith for his work on Johan Kramer's "The Invention of the Flipper," a whimsical demonstration of film-aging techniques.
The No Spot festival was conceived by Creativity to recognize filmmaking talent in the ad industry outside the 30 second commercial framework. The films were screened and judged by a jury made up of players from ad agecies and commercials production companies as well as production, talent and development execs from the long form entertainment community. The winning film is scheduled to be broadcast on IFC.
All the winners and finalists can be viewed on AdCritic.com.