See the Spot: Outlets Sing for the Nissan Leaf's First Birthday

Ad for Electric Car Breaks During Giants-Cowboys Game

By Published on .

Most Popular

First, singing hamsters. Now, singing outlets. You can't make this stuff up, except that the crew at TBWA.Chiat.Day, Los Angeles, did.

This Sunday, the tidy-looking Leaf is one year old in terms of its on-sale date in the U.S. The spot will debut during NBC's Sunday Night Football. The game is a high-profile match between the New York Giants and the Dallas Cowboys.

When it was released, Nissan gave a target of 10,000 sales for 2011; as of November, more than 8,700 Leafs had been sold in the states, according to data from Automotive News.

Many of those were early-adopter purchasers, but Nissan, which is the number three Japanese auto brand in the U.S. behind Toyota and Honda, is looking to drive the Leaf toward a broader market. To that end, the company announced that the Leaf, already on sale in 23 states, would become available for order in an additional seven states starting this month, and will be sold in all states beginning in March.

"The challenge is how we communicate to a mass market," said Bill Peffer, marketing communications director for Nissan North America. One method, he said, is placing hashtags in the spot, to give the car a presence on Twitter and on mobile platforms.

Mr. Peffer said the Leaf hadn't received any fall out from the recent troubles involving the Chevrolet Volt, which is not a pure electric vehicle, but uses similar lithium-ion batteries as part of its hybrid power train.

In this article: