Top 20 overview: Second-quarter projected increases were up from 5% to 8%. Bill Koenigsberg, president of Horizon Media, said that "improved retail sales, several new-product introductions, beverage and political ads in many states can be attributed to the increase." While the second quarter finished in a virtually sold-out market, the third quarter started out sluggishly but will get a definite boost from political ads, automotive and beer for a projected increase of 3% to 5%.
VERY TIGHT-Sold out with short lead time.
Atlanta: Strong in all categories.
Boston: Fueled by beer, telecommunications, financial and retail.
Chicago: Automotive and retail tightened up the market.
Minneapolis: Heavy in political, financial and automotive.
Tampa, Fla.: Strongest in beer, beverages, retail, fast-food, airlines and domestic automotive.
Washington: Political and automotive locked the market up.
TIGHT-Time available but demand keeps prices stable.
Dallas: Telecommunications, entertainment and package goods kept the market healthy.
Detroit: Domestic automotive and fast-food were strong. All others were flat.
Houston: Airlines, fast-food, domestic automotive and financial were strong.
Los Angeles: Automotive, theme parks, supermarkets, beverages and retail were up.
Miami: The market is bouncing back from a slow first quarter with both automotive and fast-food strong.
New York: Retail, automotive, financial and fast-food were strong, package goods and entertainment flat.
Philadelphia: Political and automotive kept the market strong.
Phoenix: Financial, travel, telecommunications and proprietary drugs were up.
Pittsburgh: Political, automotive and retail were all strong.
St. Louis: Beer, fast-food and foreign automotive were up.
Seattle: Telecommunications, entertainment and domestic automotive were strong.
NEGOTIABLE-Time available at negotiable rates.
Cleveland: Package-goods spending decreased, retail flat, telecommunications flat.
Denver: Most categories flat.
San Francisco: Automotive, retail and package goods were flat. Telecommunications and financial grew.