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SPOTLIGHT: Good intentions

Published on .

Procter & Gamble Co. touts Bounty in a Spanish-language campaign titled "Buenas intenciones" ("Good intentions"). In this spot "El cocinero" ("The cook"), a husband prepares dinner for his extended family. As he spills and slops, his wife is right behind him with Bounty. When he serves his meal, the family is quite impressed with his ability to make dinner all by himself. Jordan McGrath Case & Partners/Euro RSCG's JMCP Publicidad, New York, created the spot.
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