Spots: Ameritrade

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Ameritrade Corp. broke a $120 million campaign Oct. 23 to mark the acquisition of rival online broker Datek. The TV, print and online effort from WPP Group's OgilvyOne, New York, is tagged "What's your share?" TV spots feature investors who confuse people around them when they claim to "own" certain companies. Art director: Bill Oberlander. Copywriter: Andy Berndt. See the spot at QwikFIND aao14e
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