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Spots: Atkins

Published on .

Atkins Nutritionals hopes to remind consumers inundated with new carb-conscious products that their brand is the one that started the life-changing diet. An umbrella TV and print campaign, from Mad Dogs & Englishmen, New York, features successful Atkins dieters bearing signs that show how "Atkins helped me." Writer/art directors: James Robinson and Fred Kovey.
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