Spots: Atkins

Published on .

Atkins Nutritionals hopes to remind consumers inundated with new carb-conscious products that their brand is the one that started the life-changing diet. An umbrella TV and print campaign, from Mad Dogs & Englishmen, New York, features successful Atkins dieters bearing signs that show how "Atkins helped me." Writer/art directors: James Robinson and Fred Kovey.
In this article:
Most Popular