Spots: BMW

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BMW of North America launches the fourth generation of its 7 Series in this 60-second spot arriving during the Olympics' Opening Ceremonies on NBC. The spot, via Publicis Groupe's Fallon, Minneapolis, shows a poetic journey that is really a 7 Series owner giving directions to a lost couple. Copywriter: Michael Hart. Art director: Chris Lange. AdAge.com QwikFIND aan12m.
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