×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Spots: Cadillac

Published on .

General Motors Corp.'s Cadillac advertises its year-end sales event on regional TV in this ad from Publicis Groupe's D'Arcy Masius Benton & Bowles, Troy, Mich. Regional dealer ad groups are also using the spot, which shows a snowman enamored of the passing Cadillacs. Creative directors: Gary Topolewski, Tim Kostka. Copywriter: Russ Rinke. Art director: Paul Weideman.
Most Popular
In this article: