Published on .

Most Popular, an online site for buying and selling cars, breaks its first national advertising campaign today. The humorous spots, which run with the tag "Find the right car for you," portray shoppers finding vehicles. is spending $10.6 million on national TV and $3.6 million for online. The network of newspapers that owns is running $50 million of print advertising. Omnicom Group's DDB Chicago handles. Copywriter: Sean Bryan. Art director: Tom Murphy.
In this article: