Spots: Chiquita

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Miss Chiquita is now hawking more than just bananas. Chiquita, which is working through Chapter 11 bankruptcy, unveils its expanded portfolio of fresh fruits and vegetables in a TV campaign from Doner, Southfield, Mich., with the tagline, "Chiquita. Perfect for Life." Exec VP-creative director: Gary Wolfson. Senior VP-creative director: Mike Ward. AdAge.com QwikFIND aan24y
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