Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Spots: Domino's Pizza

Published on .

Domino's Pizza is rolling out its Domino's Pizza Dots, plum-sized baked-dough balls covered with cinnamon sugar and icing as part of its continuing side-item strategy. One TV spot spoofs "Raiders of the Lost Ark" with a rolling-ball gag. TV breaks today via WPP Group's J. Walter ThompsON, New York, and on Jan. 6 the chain begins an online promotion called "Domino's Dots Play to Win" instant win game through Feb. 23.
Most Popular
In this article: