Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Spots: Dr Pepper

Published on .

Cadbury Schweppes' Dr Pepper unleashes another of its "Be You" spots from WPP Group's Y&R Advertising, New York. Hip-hop artist LL Cool J pays homage to Run DMC for "paving the way." The commercial was filmed prior to group member Jam Master Jay's death in October, and the two remaining members of Run DMC, Reverend Run and DMC, agreed to go ahead with the spot, which they view as a fitting tribute. Copywriter: Harold Kaplan. Art Director: Sacha Moser. See the ad at AdAge.com QwikFIND aao35f
Most Popular
In this article: