Gillette Co. is coming down to earth with ads breaking today for Mach 3 Turbo Champion. Spots for the red-handled razor from Omnicom Group's BBDO
Worldwide, New York, feature a red sports car, rather than the brand's traditional jet aircraft and space-travel motifs. The effort also includes print and publicity appearances by Carmen Electra. Creative director-copywriter: Glenn Miller. Creative director-art director: Susan Wood.