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Spots: IBM

Published on .

IBM Corp. uses basketball as an e-business allegory in this spot from WPP Group shop Ogilvy & Mather Worldwide, New York, that features a new "Team Infrastructure." In it, former NBA stars Moses Malone, Bill Laimbeer and others play on a Big Blue team coached by George Gervin. Art director: Dennis Lee. Copywriter: Tom Bagot. AdAge.com QwikFIND aan04l
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