Spots: Lands' End

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Sears, Roebuck & Co.'s Lands' End attacks bathing-suit shopping from a woman's point of view in ads on cable TV. In one spot, an urban counselor says "You're not going to see me running down the beach going `OOH, look at my booty!"' Agency: McKinney & Silver, Raleigh, N.C. Art director: Bob Ranew. Copywriter: Liz Paradise.
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