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Spots: MTV

Published on .

London agency Mother's first U.S. work is an MTV safe sex campaign that shows the dire consequences of not using protection, such as divers who spurn a protective cage and are instantly eaten by sharks, and a climber who falls off the mountain because he won't wear a harness. Copywriter: Caroline Pay. Art director: Kim Gehrig. See the ad at AdAge.com QwikFINDaao37h
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