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Spots: Pacific Life

Published on .

The focus of a golfer, the secure course of a sailboat and analogies with other lifestyle elements are the themes of a $20 million national TV campaign from Kovel/Fuller, Culver City, Calif., for Pacific Life. The company's logo humpback whale has a cameo in the spots retaining the tagline, "Rely on the strength of Pacific Life." Art director: Len Zimmelman. Copywriter: Lee Kovel.
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