Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Spots: Pacific Life

Published on .

The focus of a golfer, the secure course of a sailboat and analogies with other lifestyle elements are the themes of a $20 million national TV campaign from Kovel/Fuller, Culver City, Calif., for Pacific Life. The company's logo humpback whale has a cameo in the spots retaining the tagline, "Rely on the strength of Pacific Life." Art director: Len Zimmelman. Copywriter: Lee Kovel.
Most Popular
In this article: