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Spots: Pioneer

Published on .

Pioneer Electronics' latest spot was shot for high-definition TV by Rubin Postaer & Associates, Santa Monica, Calif. An image of a female surfer is cut by a knife point into a rectangle. Voice-over asks, "Where does reality end and PureVision begin?" Art directors: Kristen Gara, Pat Mendelson. Copywriters: Joe Baratelli and David Smith. See the spot at AdAge.com QwikFIND aap07x
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