Spots: Pontiac

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Pontiac launched a promotion tied to the NCAA's basketball tournament. The spots direct viewers to a Web site to vote weekly for the best five players ever to make up the "Pontiac All-Time Tournament Team." Publicis Groupe's Chemistri, Troy, Mich., handles. Creative directors: George Katsarelas, David Johns. Copywriter: Russ Rinke. See the spot: QwikFIND aap43L
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