Spots: Saturn

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Saturn's first ads from Omnicom Group's Goodby, Silverstein & Partners, San Francisco, show Saturn salespeople being brutally honest. When a car buyer asks if the ladies will love him in a Saturn, the salesman tells him what matters is what's inside, not what he drives. Art director: Dave Laden. Copywriter: Matt Smuckler. See ads at AdAge.com QwikFIND aan36q
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