Spots: Staples

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A cardboard mom pitches school supplies in Staples' back-to-school effort, from Interpublic Group of Cos.' Martin/Williams, Minneapolis. The ads, breaking today, feature a new tagline: "That was easy." Art director: Melissa Johnson. Copywriter: Lyle Wedermeyer. See spot: AdAge.com QwikFIND aao87u
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