In a spot from Omnicom Group's Almap BBDO
, Sao Paulo, a young Indian enacts painful feats of bravery and is rated by his father with an unsatisfactory "no beep" until finally a "beep" earns him a new Volkswagen Gol. Creative director: Marcello Serpa. Copywriter: Cassio Zanatta. Art director: Giba Lages.