Wm. Wrigley Jr.'s Winterfresh gum is new and improved and has a snappy Japanese anime-style ad, from Omnicom Group's BBDO
, Chicago, to prove it. A pack of gum transforms a grocery check-out girl into a DJ that inspires a full-on in-store rave. Executive creative director: Phil Gant. Art director: Will Cannon. Copywriter: Alex Murray.